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Boston Whaler Announces Annual FishTopia Event

Boston Whaler Announces Annual FishTopia Event

Edgewater, Fla. (April 5, 2010) - Boston Whaler, 'the Unsinkable Legend," is launching FishTopia, an on-water celebration of friends, family, fishing and freedom. Each FishTopia event will hold a fishing tournament as well as a slew of other activities for people of all ages.

"We're very excited about creating a series of events to bring people together on the water," said Ben Cast, vice president of sales, marketing and customer service at Boston Whaler. "FishTopia will be a lot of fun, and we expect the fun to last well beyond each tournament weigh-in."

FishTopia events will differ from location-to-location, where activities may include live music, cooking demonstrations, watersports, games and contests. And, the actual FishTopia gathering is just the beginning. Participants, as well as those who cannot make it to nearby dealer festivities, will be able to upload photos to show off their catch or their own FishTopia fun. "People can enter into a virtual tournament online," Cast explained. "FishTopia is a celebration for boater everywhere."

Sail & Ski dealership of Austin, Texas, will host the FishTopia Signature Event April 9, 2010, in Port O’Connor, Texas. Boston Whaler will release more details soon about this inaugural FishTopia event as well as those hosted by dealerships around the world.

For more information about Boston Whaler, visit www.whaler.com or www.fishtopia.net.

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About Boston Whaler

Founded in 1958 and headquartered in Edgewater, Fla., Boston Whaler is a business unit of Brunswick’s Outboard Boat Group. Whaler is the leading manufacturer of unsinkable family fishing boats 11 to 37 feet. For more information on The Unsinkable LegendTM, please visit www.whaler.com.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.

Contact:

Traci Davis

Boston Whaler, Inc.

100 Whaler Way

Edgewater, FL 32141

Phone (386) 409-6419 / Fax (386) 423-8589