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Boston Whaler Set to Launch Unsinkable App for iPhone and iPad



EDGEWATER, Fla., June 8, 2011

Boston Whaler boat owners soon will have immediate access to critical boat and cruising information in the palm of their hands - thanks to a new iPhone application under development for introduction this Spring. "The Unsinkable iPhone App features a wide range of useful tools for Whaler owners and enthusiasts alike," said Jeff Vaughn, Boston Whaler's Vice President of Sales, Marketing and Customer Service. "It can help boaters locate the nearest ramp, and even allow them to find the nearest servicing Whaler dealer for emergency technical assistance or local knowledge."

Vaughn said the full capabilities of the application are limitless. "The beauty of this technology is that we can tap in to the local expertise of our owners to ensure all Whaler owners have the best on-water experiences. Through our social networking sites, our owners and fans can provide us with information and links, which we can compile and add to the 'app' in a consolidated, user-friendly platform."

Other tools of the application include links to local weather forecasts and tides, Whaler events and rendezvous, and fast access to Boston Whaler's social networking sites. Additionally, critical components of the Boston Whaler website - including all model information, videos, photos, and more - are designed for easy viewing via iPhone and iPad.

"Boston Whaler strives to be innovative and on the cutting edge of boat building technology and consumer interaction," said Vaughn. "Through this new technology, we're able to provide our owners, fans, dealers and prospective buyers with a fast, easy way to access all of the information they're after - a portal into the Whaler lifestyle right in the palm of their hands."

About Boston Whaler:

For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company's unique foam-cored construction process contributes not only unsurpassed flotation, but superior ride characteristics and durability. The current product line ranges from 11-37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit
www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick Corporation:

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, please visit
www.brunswick.com.