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Current Boston Whaler News

Boston Whaler Receives Customer Satisfaction Award for Achieving Customer Satisfaction Ratings Above 90 Percent



Edgewater, Fla. (August 29, 2011) - For the eighth consecutive year, Boston Whaler has received recognition from the National Marine Manufacturers Association (NMMA) for excellence in customer satisfaction and pursuit of continuous improvement. The NMMA's CSI Award is based upon an independent survey of more than 30,000 consumers, with an average score in excess of 90 percent required to earn the recognition. Boston Whaler received the 2011 NMMA CSI Award in the Fiberglass Outboard Boats category.

"This honor validates the hard work of every Boston Whaler employee and dedicated dealer staff members who strive to deliver great products and service," says Boston Whaler President, Tim Schiek. "Satisfying the customer is our primary focus, and the customer's overall experience is impacted by the quality of our boats and the way our dealers go above and beyond to assure a great ownership experience."

The NMMA's Marine Industry CSI program recognizes marine manufacturers whose pursuit of excellence earns them overwhelming customer support. Customer satisfaction is measured independently and is based on information provided by all consumers who bought a new Boston Whaler between April 1, 2010 and March 31, 2011. Boston Whaler will be recognized along with other award recipients at the 2011 International BoatBuilders' Exhibition and Conference (IBEX) in Louisville, Ky., Oct. 17-19, 2011.

About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, please visit www.nmma.org.

About Boston Whaler: For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company's unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick Corporation: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, please visit www.brunswick.com.

Media Contact: Traci Davis
Phone: 386.409.6419
Email: tdavis@whaler.com