Boston Whaler | Current Boston Whaler News
Boston Whaler News

Current Boston Whaler News

Boston Whaler Dealer Sales and CSI Achievements


Strong sales, legendary satisfaction

Edgewater, Fla. (November 22, 2011)
--- Building legendary boats would not amount to much if it weren't for Boston Whaler's team of outstanding dealers and sales professionals. Turning customers into owners and helping them achieve the greatest possible experience on the water---that's where the hulls hit the water. Those dealers and salespeople deserve hardy congratulations for helping deliver legendary boating lifestyles to so many Boston Whaler owners.

The 2011 Marine Industry CSI Awards recognized a total of 24 Boston Whaler dealers in North America. Whaler presented the awards to recipients at recent regional dealer forums. Twelve Whaler dealers representing four regions won awards for total boats sold, including MarineMax of New York, which sold 100 boats combined across all locations. In addition, 12 other dealers earned perfect 10.0 scores based on both sales and customer service.

"We are very proud of the hard work and tremendous effort our dealers put forth this year," said National Sales Manager Dennis Tilden. "We have no doubt they will keep it up in 2012."

Over 2000 customers were surveyed for the CSI awards, which measure a combination of retail volume and customer satisfaction. Tilden said Whaler's 2011 sales exceeded the company's forecast.

"We think there is a lot of opportunity in model year 2012 to stabilize and grow the business," he said. "We want to capture even more market share over the next year."

Congratulations to our dealers for their exceptional successes!

Outstanding Sales Achievements

Northeast
MarineMax of New York
Russo Marine
Nauset Marine

Southeast
MarineMax of Southeast Florida
MarineMax of Southwest Florida
MarineMax of Sarasota Florida

Midwest
Gordon Bay Marine
Colony Marine Sales & Service
Gull Lake Marine

West
Lake Union Sea Ray
MarineMax of Texas
Schock Boats

Customer Satisfaction Index Achievements

Midwest
B&E Marine - Michigan City, IN
Irish Boat Shop - Harbor Springs, MI
Colony Marine Sales & Service - St. Clair Shores, MI

Northeast
Island Marine Center - Ocean View, NJ
Long Level Marine - Wrightsville, PA
MarineMax of New York - West Haverstraw, NY
Nantucket Marine - Nantucket, MA
Port Harbor Marine - Rockport, ME
Rich Marine - Buffalo, NY
Sea Ray of Savannah - Thunderbolt, GA
Squam Boats - Holderness, NH

Southeast
MarineMax of North Florida - Destin, FL
MarineMax of Southeast Florida - Cocoa Beach, FL
MarineMax of Sarasota - Sarasota, FL
Parker Boats - Daytona Beach, FL

West
Great Lakes Marine - Littleton, CO
Outboard Motor Shop - Oakland, CA
Twin Cities Marine - Two Rivers, WI

About Boston Whaler:
For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company's unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick Corporation: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, please visit www.brunswick.com.