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Boston Whaler Receives Ninth Consecutive NMMA Customer Satisfaction Award


Edgewater, FL (September 17, 2012)
- Boston Whaler was recognized by the National Marine Manufacturers Association (NMMA) as a recipient of the 2012 Marine Industry Customer Satisfaction Index (CSI) Award for excellence in customer satisfaction and the pursuit of continuous improvement in customer service. This is the ninth consecutive year that Boston Whaler has received the award.

The award is based on NMMA's CSI program, an independent survey of more than 32,000 consumers, with an average score of at least 90 percent required to earn the recognition. Boston Whaler received the 2012 NMMA CSI Award in the Fiberglass Outboard Boats category.

"It is an honor to receive this award for the ninth year in row," says Boston Whaler President, Tim Schiek. "The NMMA CSI Award acknowledges and validates all of the great work that every Boston Whaler employee and dealer staff member puts into delivering industry leading products and services to ensure our customers are satisfied on all levels. This includes their overall experience with the elite quality of our boats, as well as their positive interactions with our dedicated employees and dealers."

The NMMA's Marine Industry CSI program recognizes marine manufacturers whose pursuit of excellence earns them overwhelming customer support. Customer satisfaction is measured independently and is based on information provided by all consumers who bought a new Boston Whaler between April 2011 and March 2012. Boston Whaler will be recognized along with other award recipients during the annual Industry Breakfast at the 2012 International BoatBuilders' Exhibition and Conference (IBEX) in Louisville, KY.

About NMMA:
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit www.nmma.org.

About Boston Whaler:
For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, FL, the company's unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick Corporation: Headquartered in Lake Forest, IL, Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Marine outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, please visit www.brunswick.com.

Media Contact:
Traci Davis
Phone: 386.409.6419
Email: tdavis@whaler.com