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Boston Whaler 230 Vantage Wins 2013 Miami Boat Show Innovation Award



Edgewater, Fla. (February 15, 2013) - Proving its remarkability as a true "no compromises" boat, Boston Whaler's new dual console 230 Vantage was awarded a National Marine Manufacturers Association (NMMA) Innovation Award at the 2013 Miami International Boat Show.

"Boston Whaler is extremely honored to have received this award for our forward-thinking 230 Vantage," said Jeff Vaughn, vice president of sales, marketing and customer service. "We're tremendously proud of the Vantage family and excited to offer our customers these multifaceted dual console models."

Introduced in October along with the 270 Vantage, the 230 Vantage seamlessly blends comfort, versatility and handling, making it ideal for a range of pursuits from serious fishing to watersports to all-day family cruising. One of the 230 Vantage's most notable features is its revolutionary convertible portside lounge seat, which folds into a variety of positions so that passengers can ride facing fore or aft, partially or fully reclined, or even use it as a leaning post for offshore fishing. Throughout the boat, well-cushioned, spacious seating invites comfortable cruising, while a deep freeboard and the dual consoles offer greater protection from the elements.

Serious anglers enjoy a host of amenities including a livewell, rod holders and washdown station, while watersports enthusiasts can choose sports tower or tow arch options. Additional highlights include a uniquely easy to access, offset head compartment and optional beach boarding ladder. Propulsion comes courtesy of top-notch Mercury Verado FourStroke power. "The 230 Vantage's dual console design provides incredibly smooth handling and a strong sense of control and predictability at the helm," said Vaughn.

The Innovation Awards, organized by NMMA and judged by Boating Writers International (BWI), recognize products that best meet criteria including innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; and cost-effectiveness.

The 2013 Miami International Boat Show runs from February 14 to 18, and the NMMA Innovation Awards were presented in several categories of marine products. The 230 Vantage won in the 24’ and under runabout category.

About Boston Whaler: For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company's unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.

About Brunswick: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.

Contact: Traci Davis
Phone: 386.409.6419
Email: tdavis@whaler.com