Edgewater, Fla. (September 19, 2013) - For a remarkable tenth consecutive year, Boston Whaler was recognized for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA) as a recipient of the 2013 Customer Satisfaction (CSI) Award.
"At Boston Whaler, we are dedicated to the customer experience," said Huw Bower, president of Boston Whaler. "As we continue to innovate and expand our lineup with bigger, bolder and more versatile new models, we remain focused on the larger goal of not only keeping our boaters satisfied, but also surpassing their expectations. I'm honored that our dedication to customers has been recognized with this award."
As announced by the NMMA at the 2013 International BoatBuilders Exhibition and Conference (IBEX), Boston Whaler earned its award in the Fiberglass Outboard Boats category.
"Customer satisfaction is and always has been a crucial part of the Boston Whaler legend," said Bower. "This award is a validation of our efforts to provide boaters with a rewarding experience, from the very first interaction with our dedicated employees and dealers, to the very valuable time spent on the water."
The CSI Awards measure customer satisfaction, only recognizing boat and engine manufacturers that receive the highest marks. To achieve the requirements for the Marine Industry CSI Awards, Boston Whaler achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction. This score is based on information provided directly by more than 50,000 consumers who purchased a new boat and engine in the past year.
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About Boston Whaler: For more than 50 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company's unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 37 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.
About Brunswick: Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.