Product Registration Privacy Statement

Product Registration Information Use.  By purchasing a product, submitting a product registration card or permitting it to be submitted, you agree to the following provisions:

Boston Whaler may collect, maintain, and disclose your name, address, phone number and any other contact information about you required on the product registration card to our employees, affiliates, dealers, and marketing agencies. This information will be shared with third-party advertising agencies in order to maintain our companies' databases and business processes (provided that such third parties are similarly restricted in their use of the information). This information is collected for the following reasons:


1.  to provide product notifications from Boston Whaler or as required by the Federal Boat Safety Act or other applicable laws;
2.  to provide exclusive owner benefits;
3.  to conduct product surveys to determine any current need with your purchase and future preferences;
4.  to offer products and services, and marketing solicitations, including contests, promotions, or discounts;
5.  to comply with any requirement of law or request of a governmental authority

    Owner Surveys and Exclusive Owner Benefits.   Owner-satisfaction surveys which are forwarded to new boat owners from information provided through product registration are important to determine your requirements for any assistance with our products and to be able to determine your present and future needs. Any information provided through the survey is completely voluntary. Accordingly, if you request that your contact information provided to Boston Whaler companies be removed from marketing solicitations, you must specify that this includes surveys and/or other exclusive owner benefit packages. Otherwise, new boat owners will continue receive any applicable exclusive owner benefit packages and product survey(s), which may provide extended warranty benefits upon completion.

    Marketing Surveys, Solicitations, or Contests.   From time to time, we may use personal information provided through product registration to request marketing information from you using surveys, solicitations, or contests. Additional information requested may include contact information (such as e-mail address) and demographic information (such as number of family members and income ranges). Participation in surveys, solicitations, or contests is completely voluntary and you therefore have a choice as to whether to disclose any information. We will use such contact information to notify winners and award prizes, to monitor or improve the use of one or more sites or advertising, and to provide aggregated information for marketing analyses. We use this information to analyze your present and future needs related to our products and to send you further notices, promotions, solicitations, or brochures and other marketing materials regarding the Site and the products and services of our businesses and those of our affiliates and business partners or authorized dealers. Solicitations may take the form of mailings via U.S. mail or other couriers, or e-mail (if provided). If you do not want to receive these solicitations from us using the personal information provided by you through product registration cards or other sources, you may specify this during registration where and if indicated, you may unsubscribe to e-mail, or you may notify the individuals who handle database information as follows:

    Access, Correct, or Remove Personal Information.
      If you want to access, correct, or remove your personal information from our marketing distribution databases, please contact:

    Boston Whaler
    100 Whaler Way
    Edgewater, FL 32141
    Phone: 1-877-294-5645 (Customer Service)
    Fax: (386) 427-9638
    E-Mail: info@whaler.com

    For More Information on Boston Whaler's Privacy Policies Contact:

    Brunswick Chief Privacy Officer
    Brunswick Corporation

    1 North Field Court

    Lake Forest, IL 60045

    USA
    Telephone: (847) 735-4430

    Fax: (847) 735-4330