BUILD

SHOPPING TOOLS

OWNERS

LIFESTYLE

WHY WHALER

BUILD & PRICE

Edgewater, Fla. (Sep 22, 2016) - 

Welcome to the new online home of the Unsinkable Legend: On September 21, Boston Whaler launched an entirely new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site provides visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s unsinkable product lineup.

“The new bostonwhaler.com demonstrates our commitment to providing our customers with an intuitive and enjoyable user experience,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. “With this redesign, Boston Whaler’s online presence clearly reflects the many strengths of our company and our boats.”

Optimized for mobile, tablet and desktop platforms, the new bostonwhaler.com contains a wealth of content for current boat owners and prospective customers. Every Boston Whaler boat model and product family features its own extensive landing page, with videos, photo galleries, downloadable specifications, descriptive copy and more. Owners resources, including a vast archive on past models, are now readily accessible.

In addition, Whaler greatly enhanced the site’s boat configurator with an interactive “Build Your Whaler” tool for every model. The configurator allows customers to see how various hull colors, engines and options will look on their boat, and how these changes affect MSRP. A printable summary sheet can then easily be shared with their local Whaler dealership.

Lifestyle content has been enhanced as well. Boston Whaler’s lifestyle blog, Navigator, is now fully incorporated into bostonwhaler.com, and all content is readily shared on social media.

“The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand’s advantages to customers and prospects,” said Vaughn. “We’re eager to measure its success following the launch, and we anticipate marked improvements across every metric. The new bostonwhaler.com is an authentic and compelling extension of the Boston Whaler lifestyle.”

"The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand’s advantages to customers and prospects."

Back
About Boston Whaler
For more than 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers, and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 13 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
Cookie Preferences