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Edgewater, Fla. (Nov 20, 2015) -

Boston Whaler was recently awarded the VMA 2015 Lou Fifer Manufacturer of the Year Award, an honor given annually to the area’s top manufacturing company.

The Lou Fifer award, named after VMA’s founding Executive Director in 2009, recognizes the region’s best in manufacturing, honoring those who have “made a tremendous contribution to our manufacturing community and the community at large.” VMA cited Boston Whaler’s clear strategic direction based on its three-prong focus: brand and product leadership, being the best partner to its suppliers and its community, and nurturing a winning culture. Whaler was lauded for its impressive marketing and growth strategy, and for its outstanding customer satisfaction, brand development, and ongoing relationship with its dealer network.

VMA also called Boston Whaler’s core strategy for employer branding “impressive,” noting the addition of more than 180 new jobs in the last 18 months, an achievement that earned Whaler the State of Florida Governor’s Award for job creation. In addition, Boston Whaler was recognized for its community outreach efforts, which include the annual Boatload of Backpacks campaign, the Indian River Clean-Up, and contributions to Cudas Unhooked, an organization that helps financially challenged or at-risk students to become educated, contributing members of society.

“We are honored to be named VMA’s Manufacturer of the Year,” said Huw Bower, President of Boston Whaler. “It is truly rewarding to be acknowledged for what are essentially our passions and our values, which fuel every effort made here at Boston Whaler. We have an incredible, highly devoted team; this award is meaningful because it speaks to their hard work and dedication.”

This year, VMA celebrates its 35th anniversary of serving and connecting manufacturers to each other and the community. The 35th Anniversary Awards Banquet honoring Boston Whaler and other award recipients will be held at The Plaza Resort and Spa on December 3, 2015.

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About Boston Whaler
For more than 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers, and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 13 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
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