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EDGEWATER, Fl., (March 11, 2022) – 

Today, Boston Whaler announces the new Boston Whaler Owners Club, a resource for owners and fans of Boston Whaler to unlock exclusive brand benefits, learn about upcoming events, and gain access to a world of information and opportunities.

“Boston Whaler has benefitted from an extremely passionate and loyal customer base and keeping that community strong and connected is very important to us,” says Kris Neff, President of Boston Whaler. “We are always striving to grow our owner community, to not only offer legendary boats, but also unforgettable ways to experience them.”  

One of the most exciting features of the Owners Club is the Forums and Community Discussion boards. Members of the Owners Club can engage in one of the brand’s four forum boards by sharing an experience, asking a question, or replying to other’s posts. Fans that participate in the forums will unlock badges and rank higher in the community.

“We are constantly inspired by our long-time Boston Whaler owners and their cherished memories shared on social media and at in-person events that it felt important to include a Community Forums section of our new Owners Club,” said Melanie Whaler, Director of Marketing. “We hope these boards will be a place owners can form close bonds over likeminded topics and maybe even make a new friend with similar interests.”

Boston Whaler values its community and strives to strengthen it with the addition of the Boston Whaler Owners Club. Key features of this club were created with the brand’s vibrant community in mind.

Key Features of the Boston Whaler Owners Club include:

Forums and Community Discussion — Owners can start a chat in one of the four outlined boards

  • The Owner’s Lounge Forum: a space for all things boating-related
  • Whaler Life Forum: share stories about a favorite Whaler experience
  • Product Chat Forum: ask the community questions about a specific model
  • Restoration Tales Forum: share tips, ask for help, and show-off restorations

The Forums are the best way for Whaler owners to share experiences, meet others in the community, and take their love for boating to the next level.

Member Benefits — In addition to events, the BWOC offers members exclusive rewards and promotions. BWOC members get a discounted Sea Tow membership, where they can subscribe and receive 14 months of membership for the price of 12. Members can also enjoy discounts on Boston Whaler gear.

Boat Information — The BWOC has extensive boat information, including a document library full of owner’s manuals, performance sheets, spec sheets, technical diagrams and prints for members to browse at their convenience. Furthermore, registrants who sign-up using the same email linked to their boat registration will be able to view details about their Whaler directly in their profile.

Self-Help — Owners who have questions about Boston Whaler boats, products and resources will also gain access to extensive FAQs, great for both new and experienced boaters.

Add Boaters to Your Account – Make sure everyone that's part of your boating experience feels like part of the family, with the option to add other boaters to your boat - providing them with a similar view into your boat details.

Events — Events such as local gatherings, annual excursions to amazing places, beach games, barbeques, fishing tournaments and flotillas, are just a few great examples. As part of the Owners Club, members gain access to unique experiences like these they won’t find anywhere else.

Registration — To become a member of the Boston Whaler Owner’s Club, interested individuals may register with the same email associated with their boat warranty registration, or by logging in with the email and password associated with their MyWhaler App account (if they already have one). Both routes will present your boat details immediately for a seamless sign-in experience.

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About Boston Whaler
For more than 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers, and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 13 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
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