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Vancouver, BC. (Jan 16, 2014) - 

Unsinkability will be the headliner at the Vancouver International Boat Show, as Boston Whaler and M&P Mercury host an unveiling ceremony for the new dual console 230 Vantage, on Wednesday, January 22.

Since its release, the popular 230 Vantage has been met with great acclaim, including an Innovation Award from the National Marine Manufacturers Association (NMMA). “Boston Whaler is extremely honored to have received this award for our forward-thinking 230 Vantage,” said Jeff Vaughn, Boston Whaler’s vice president of sales, marketing and customer service. “We’re tremendously proud of the Vantage family and excited to offer our customers these multifaceted dual console models.”

In attendance at the show will be Boston Whaler President Huw Bower, who affirms the distinct advantage of Boston Whaler ownership on the West Coast: “M&P Mercury has long been a valued partner, delivering superior customer service and sales expertise,” Bower said. “We’re proud to count them as a premier ambassador of our brand and continue to see growth in their territory. Boston Whaler’s legendary unsinkability makes our boats well suited to Pacific Northwest conditions—we’ve seen great enthusiasm for our Conquest Pilothouse series, and are pleased to offer the Vantage as an incredibly versatile, capable and comfortable new option for boating families.”

The unveiling of the 230 Vantage will be followed by the official release of the Boston Whaler Conquest video, comprised of footage shot entirely in BC. “The rugged, breathtaking beauty of this area makes it a natural setting to capture the Conquest in action,” said Traci Davis, manager of content and event marketing. “We’re excited to finally have footage of such a spectacular location and to feature it prominently in upcoming marketing initiatives.”

The 2014 Vancouver International Boat Show runs from January 22 to 26, and both the 230 Vantage and the Boston Whaler film will be available for viewing throughout. M&P and Boston Whaler will host a special VIP event on the evening of January 23 for registered customers.

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About Boston Whaler
For more than 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers, and center console boats. Founded in 1958 and currently headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 13 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
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