Edgewater, Fla. (Sep 22, 2016) -
Welcome to the new online home of the Unsinkable Legend: On September 21, Boston Whaler launched an entirely new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site provides visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s unsinkable product lineup.
“The new bostonwhaler.com demonstrates our commitment to providing our customers with an intuitive and enjoyable user experience,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. “With this redesign, Boston Whaler’s online presence clearly reflects the many strengths of our company and our boats.”
Optimized for mobile, tablet and desktop platforms, the new bostonwhaler.com contains a wealth of content for current boat owners and prospective customers. Every Boston Whaler boat model and product family features its own extensive landing page, with videos, photo galleries, downloadable specifications, descriptive copy and more. Owners resources, including a vast archive on past models, are now readily accessible.