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Boston Whaler Launches Fully Redesigned Bostonwhaler.com

Edgewater, Fla. (Sep 22, 2016) -

 

Welcome to the new online home of the Unsinkable Legend: On September 21, Boston Whaler launched an entirely new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site provides visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s unsinkable product lineup.

“The new bostonwhaler.com demonstrates our commitment to providing our customers with an intuitive and enjoyable user experience,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. “With this redesign, Boston Whaler’s online presence clearly reflects the many strengths of our company and our boats.”

Optimized for mobile, tablet and desktop platforms, the new bostonwhaler.com contains a wealth of content for current boat owners and prospective customers. Every Boston Whaler boat model and product family features its own extensive landing page, with videos, photo galleries, downloadable specifications, descriptive copy and more. Owners resources, including a vast archive on past models, are now readily accessible.

In addition, Whaler greatly enhanced the site’s boat configurator with an interactive “Build Your Whaler” tool for every model. The configurator allows customers to see how various hull colors, engines and options will look on their boat, and how these changes affect MSRP. A printable summary sheet can then easily be shared with their local Whaler dealership.

Lifestyle content has been enhanced as well. Boston Whaler’s lifestyle blog, Navigator, is now fully incorporated into bostonwhaler.com, and all content is readily shared on social media.
“The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand’s advantages to customers and prospects,” said Vaughn. “We’re eager to measure its success following the launch, and we anticipate marked improvements across every metric. The new bostonwhaler.com is an authentic and compelling extension of the Boston Whaler lifestyle.”

"The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand’s advantages to customers and prospects."
About Boston Whaler:

For more than 60 years, Boston Whaler has been building superior quality unsinkable runabouts, cruisers and center console boats. Founded in 1958 and currently headquartered in Edgewater, FL, the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but superior ride characteristics and durability. The current product line ranges from 11- 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation (NYSE: BC), the leading marine manufacturer in the world.

About Brunswick:

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, NAUTIC-ON, OnBoard Boating Club and Rentals; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, and SCIFIT fitness equipment; and Brunswick billiards tables, accessories, and game room furniture. For more information, visit https://www.brunswick.com.